Jena Pincott is a science writer and the author of eight books, including Do Chocolate Lovers Have Sweeter Babies: The Surprising Science of Pregnancy and Do Gentlemen Really Prefer Blondes: The Science of Love, Sex & Attraction. Her titles have received starred reviews from Kirkus, Publisher’s Weekly, and Library Journal and have been translated in 18 languages. A writer with a background in biology, she has contributed to Scientific American, Psychology Today, Nautilus, The Oprah Magazine, The Wall Street Journal, and Brain World, among other publications. She has appeared on CBS’ The Early Show, Good Morning America, Big Think, Science Fantastic, and many other TV, radio, and podcast programs.

Jena’s writing explores the science behind human behavior and emotions and the impact of science on health (especially women’s health) and wellness. She enjoys topics that fly under the radar, from microbes in breast milk to the mysteries of working memory; from the biology of attraction, in humans and other species, to the psychology of the inner critic; from cutting-edge developments in medical technology to the scientist-activists who are transforming women’s health and medicine. She has a soft spot for the quirky stuff. 

Jena is also the founder of DeepThink Decks (deepthinkdecks.com), which publishes tools (card decks) to help kids have fun developing their critical thinking skills. She holds a B.A. in Biology from Hampshire College in Amherst, MA with a dual concentration in media studies, and a M.A. from New York University with a focus on science in literature. She had been a senior editor of nonfiction books at Random House and is a member of the National Association of Science Writers (NASW) and Science Writers of New York.

She lives in New York City with her husband and two STEM-loving daughters and writes science fiction whenever she gets a little free time.