A media sampling….

 
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PUBLISHERS WEEKLY (STARRED REVIEW) Do Gentlemen Really Prefer Blondes? Bodies, Behavior, and Brains—the Science Behind Sex, Love, and Attraction

In these playfully written scientific anecdotes, Pincott (Success ) argues that desire is strongly rooted in evolutionary biases and consults a variety of studies—some familiar, others cutting-edge—to reveal the extent to which hormones dictate human behavior. Even idle ogling is a serious endeavor: humans constantly rate each other for levels of attractiveness, a signifier of male and female hormones. When women are ovulating, estrogen rebuilds the female face, making lips fuller and skin smoother; Pincott cites studies showing that strippers earned twice as much during the fertile phase of their cycles as when they had their periods, while those taking birth control earned significantly less money throughout. The book also has the scoop about whether penis size matters (it does), how the post-orgasm rush of oxytocin promotes bonding and why women are tempted to cheat during certain times of the month. It ends with a look at the neuroscience of love, which despite all the jostling and jousting of dating and mating, appears to be very much alive when measured by MRI studies of passionate couples. (Oct.)


 
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KIRKUS REVIEW (STARRED REVIEW)

Popular-science writer Pincott (Do Gentlemen Really Prefer Blondes?, 2008, etc.) provides a lively, accessible romp through the science of pregnancy.

Known for her previous research on love and sexual attraction, the author makes a natural transition in her latest. Delving into the science of pregnancy, parenthood and fetal development, she presents her findings with wit, personal anecdotes and playful humor. Eschewing predictable “avoid the shellfish” advice, Pincott provides a science-based trivia collection, drawing from studies in evolutionary psychology, biology, neuroscience, social science, epigenetics and more. She explores topics such as how a woman’s activities might influence her unborn baby's personality, how pregnancy and motherhood can change the behavior of mothers and fathers, what factors might influence a baby’s gender and why the first hour after a baby’s birth means so much for mother-newborn bonding. Inspired by questions from her own first pregnancy, the author also digs up the answers to common inquiries such as “what does baby’s birth season predict?”; “what can Mozart really do?”; and “will what we eat now influence baby’s tastes later?” Despite the bombardment of information, Pincott presents her research as fun things to contemplate rather than additional things to worry about, so nervous expectant parents can thoroughly enjoy the book.

A fascinating supplement to the typical maternity guide.

Jena Pincott describes cutting edge research on fetal cells and the powerful implications they have for healing.

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Pincott, Jena. (Starred Review) Do Chocolate Lovers Have Sweeter Babies?: The Surprising Science of Pregnancy.
What a charm! Science writer Pincott (Do Gentlemen Really Prefer Blondes?) tackles some myths and legends associated with pregnancy and compares them to peer-reviewed research on the matter. The book covers such questions as: “Do men prefer babies who resemble them?” “What does a baby’s birth season predict?” and “Do bossy broads have more sons?” This is an enjoyable, insightful, and fascinating look at pregnancy that explains what we know and identifies what we don’t. In discussing topics from stretch marks to mama’s boys, Pincott takes a conversational tone, making the science readily available to all readers. An ideal acquisition for public libraries, a great gift for expectant parents, and the perfect choice for the doctor’s waiting room, this winning title deserves some talking up. Way more fun than What To Expect.