![]()
A few fun international links to BLONDES in the last couple days. One in the Sunday Times and the other in BusinessWorld.
Today I’d like to introduce a guest blogger, Duana Welch, Ph.D., author of Love Science, a fabulous relationship advice column that bases its advice in social science research rather than opinion. Check out Duana’s blog at http://www.lovesciencemedia.com/.
Sorry; no pictures. But you really are here for the articles…right? Right?!?
And in that spirit, Wise Readers, here are two notes your cohorts sent regarding pornography and marital happiness—the first from a man, the second from a woman:
“I think that happiness, including sexual, can be satisfied in many ways both with and without influences outside of the marital relationship. Unfortunately, one answer to what the effects of porn are on marital well-being is, “It depends.” There is such a huge dynamic involved. Full disclosure: I have looked at boobies on the Internet. I love my wife and in no way think that those other boobies have changed the way I feel about her.” –Sam
“I am already pretty insecure about my own sexiness quotient, and I think feeling sexy to your mate is key to being able to open up and fulfill both of your sexual and emotional desires. Knowing that my mate needs to fill his thrill with external stimulants does not make me more inclined to open up more — in fact it has the opposite effect. On the other hand, it is probably all in the approach — light porn shared between secure partners might serve to rev the engine. But porn found stashed on the computer or behind t-shirts in the closet is not the best way to ignite my flame.
Unless it’s the flame behind my eyes…” –Gina
So who’s right? Is porn a mere pastime, a marital peril, or some combination of the two? Certainly, the question is not an idle one; porn outsells all other forms of media combined every year, and the National Research Council reports that in the USA, porn is a bigger money-maker than all pro sports together. Recently, Utah’s residents were reported to be America’s top Internet-porn “end users” (pun intended), with much hoopla ensuing about What It All Means.
Happily for us, for almost 30 years, well-regarded researchers such as Dr. Neil Malamuth and Dr. Ed Donnerstein have studied porn’s effects. Experiments abound; conclusive, cause-based answers—no wussy mere correlations here!—exist.
And the first conclusion is: Viewing porn *causes* increased male violence against women and increased male acceptance of violence against women—IF and only if the porn viewed is violent. In the typical rape porn script, women who are initially unwilling appear to become enthusiastic participants in their degradation, ultimately screaming out for more. In these experiments, men are randomly assigned to view violent porn or non-violent porn or non-porn, and are then given opportunities to behave so that the researchers can compare the groups’ resulting attitudes and behaviors. It is now well-documented that men who experience violent porn are more accepting of such violence, believe sexual violence is not such a big deal, rate injuries real women have sustained as not being severe, recommend 50% lighter prison sentences for real rapists, and –most compelling—they actually harm women. For example, in one such experiment by Donnerstein, men who viewed a violent porn film gave higher shocks to a woman who made a learning error than did the men who viewed a non-violent porn or non-porn movie (the violent-porn viewers also gave much lower shocks to a man who made a learning mistake). The men were not actually administering shocks; but they fully believed that they were.
Yet most of the porn consumed today is non-violent; everyone in the images is portrayed as ready, willing, able, and of legal age. So what are the effects there? First, the good news: Non-violent porn viewing among non-addicted observers does not cause mates to stop loving one another, nor to actively harm one another. If a spouse is devoting a lot of time and money to porn consumption, that is taking away from the couple’s bond–but that can be said of any activity with an inappropriate focus of time, dollars and energy.
On the other hand, you can forget this rationale: “Honey, I actually want you more if I watch porn!” Although porn can have a very temporary effect of making men want to have sex with the nearest acceptable person—such as their spouse—the longer-term impact is not positive for the marital bond. Simply put, porn makes men less excited by and attracted to their mates. Experiments by Dr. Douglas T. Kenrick , Dr. Dolf Zillman and others show that men who have recently viewed porn rate their own partners as substantially less desirable and attractive than men who watch non-porn material. (To a much lesser degree, this is true of watching gorgeous creatures generally; even men who have recently seen an episode of “Charlie’s [fully-clothed] Angels” rate photos of a normal, unknown woman as plain…plain.)
We’ve paid a lot of attention to men’s perceptions; they buy and watch the vast majority of the porn, and that’s where most of the research has focused. What of women’s post-porno experience? In a nutshell, women are more physically turned on by porn in the moment than they admit; women worry about their mates finding them less appealing after the women have seen porn; women see themselves as less desirable after watching porn; and women flatly reject the idea that they would want to be raped.
So, Sam and Gina: You’re both partly right. Sam, you’re almost certainly not less in love with your wife for having seen a few extra boobies, although unless hers are truly supreme, you may find yourself less attracted to hers than before. And Gina, if your physique compares unfavorably to the perfect pay-per-view bodies, you’re feeling appropriately threatened vis-à-vis your desirableness to your mate. And both of you: In no case is porn actually helping your marriage.
What’s a guy or girl to do? Obviously, avoid the violent stuff. As for non-violent porn, it’s no marital happiness promoter, but it’s not necessarily the home-wrecker it’s been cast as, either.
Cheers,
Duana
Duana C. Welch, Ph.D., is the author of blog Love Science: Research-based relationship advice for everyone (www.LoveScienceMedia.com). Although many relationship advice columns exist, Love Science is the only one that presents not only what to do and how to do it–but the science and research behind the advice. Published free bi-weekly, Love Science is also Amazon.com’s best-selling relationship and behavioral science blog for Kindle. Feel free to Ask Duana *your* question at Duana@LoveScienceMedia.com.
All material copyrighted by Duana C. Welch, Ph.D., 2009

Nice mention of BLONDES in ELLE magazine. Johanna Cox interviewed me for her fun article and mentioned the Hungarian hair-length study I describe in the book. A previous article also draws on some of the lighter topics in the book.
PsyBlog, a superb psychology blog in its own right, named this blog as one of the “40 Superb Psychology Blogs.” Click here to see the others on the list. Thank you, Psyblog!
![]()
Nice mention of BLONDES in The University of Washington’s The Daily .
Too jet-lagged to write more today. Back to regular posts soon.
I tried but could not access/ update this blog anywhere in China this past week. Apparently, the Chinese internet filters find it censor-worthy.
BLONDES just debuted in Italian, illumina il mistero più appassionante: l’amore.
Nice mention of “Blondes” in today’s Daily Record.
A short interview with me in Maura Kelly’s Marie Claire blog.

In BLONDES I discuss how tall, super-skinny hipless bodies aren’t as desirable to most men as many women think. The average catwalk strutter has a body mass index of 16.5 — skinny enough to be subfertile. Among other reasons why fashion models are long and wispy is that clothes appear more striking on them than on shorter, curvy women. The industry also happens to be dominated by gay men. Fair enough. But what about porn models? Wouldn’t those gals represent the male ideal of the female form?
The answer is not really, according to Eric Holland in the latest issue of Archives of Sexual Behavior. Responding to an earlier study on the measurements of successful porn actresses, Holland, who has become a public voice for the “red-blooded” straight male, made the following points:
1. Porn stars didn’t achieve success in their profession because they have optimal bodies. Holland points out that it’s wrong to assume that just because a woman represents the feminine “ideal” just because she has made it to the top as a porn actress. Her success is attributed to more than looks alone. It may be that those who make it to the top are willing to partake in more extreme acts with more enthusiasm.
2. Women who have many sex partners, or high sociosexuality, tend to have higher testosterone levels. [*] According to Holland, many porn stars have high-testosterone “masculinized” features, e.g. a higher waist-to-hip ratio (more tubular shape), flatter backside, and stronger and more prominent jawline. Men prefer a more feminine body type, says Holland. Breast implants, airbrushing, posing, and fancy filtered lights confuse the eye because they feminize an otherwise high-testosterone look. Holland claims many top porn stars have body types that, if seen pre-op and without light tricks, would strike us as surprisingly masculine. (Focusing on stars, he fails to address the legions of poorly-paid no-name actors with unambiguously feminine body types.)
3. Playboy centerfolds are more masculine because they’re picked by a man thought to be bisexual. Hugh Hefner, the magazine’s editor-in-chief (who has a strong role in the selection process) tends to choose women with more masculine features, especially stronger jawlines. (Hefner, in his bio, has admitted to having had gay sex.) Holland claims that Hefner’s tastes aren’t necessarily those of most straight men. Holland’s photo gallery of popular “masculinized” centerfold models is here.
4. Porn actress measurements are often unreliable anyway. The stats indicate that the median BMI of popular porn stars is 18.3, which is below the threshold of a healthy body weight, whereas some studies have found that men in western societies actually prefer a BMI more like 19.5-20.5 or higher. That said, Holland claims the measurements that accompany a centerfold’s photo might not always be a true reflection of her weight. Sizing up the centerfolds’ bodies, it appears they are heavier than reported. (I describe women’s WHR and BMI in some depth in the book.)
The interesting questions, some unanswerable: Do straight men agree with Holland? To what degree are men’s tastes influenced by porn? Would a guy subtly shift his sensibilities after seeing an erotization of androgenization? Are preferences context-specific — e.g., in porn, are hard tubular bodies and fake oversized breasts hot, whereas in wives they’re not? To what extent does race matter? What does it take to be a porn star, and is there really an implicit selection process that favors more “masculinized women”? Given the range of men’s erotic tastes, which surely involve more than beauty, is Holland’s hypothesis even testable?
Only one thing is clear here: When it comes to women’s bodies, many have much to say, but there’s no clear arbiter of taste. Nor should there be.
* A reader wrote to ask for a study that supports Holland’s assertion that high testosterone in women is associated with having more sex partners. Here’s one (sorry, full-text version for subscribers only).
Straight guys: Do you agree with Holland’s points?